Attrezzatura video - fotografica
Over time there was photography area rapid and significant developments. The requirements, the technical perspectives and the marketing possibilities changed radically. While around the beginning of Rollei photography was only considered for a few, there is hardly anyone today who does not use it regularly photography is in contact.
After the digital cameras, which were already available for target groups with less budget, are due at the latest when the camera phones and smartphones no longer set any limits. Digital social media is also making Photos and videos easily possible for everyone.
Of course, a brand must like Rolleiflex bow to changes and go with the trend In 2007, RCP-Technik GmbH, based in Hamburg, acquired the Europe-wide Rollei trademark license rights and has been selling the Rollei Consumer products with growing success.